I created these logos following the colour scheme that I wanted for my application in Adobe Illustrator. With a copious amount of help from my peers, I decided to go for this logo instead of the first logo created in my drawings on paper. I created this one digitally, instead of the other initial idea, because I felt that this idea was simple enough to not confuse the audience but creative enough to project the idea of ease of use and a fun interactive element over to the audience.

Although a Budgie does not correlate with budgeting and handling money, it is a popular mainstream marketing technique to use small worded slogans and fun and creative logos. An example of this would be the buying and selling app ‘Shpock’. Shpock is a made up word but somehow they have marketed it into a fully functioning application where hundreds and thousands are using it daily to buy new items or sell unwanted gifts.

I used Adobe Capture mobile app to take a picture of my initial drawing on paper and then scan it in to Adobe Bridge in which I could place it straight into an illustrator file and trace around on a new layer using the pen tool. I chose the flat colours because I wanted to keep the logo creative without making it seem boring but wanted to keep it to a professional standard. The first colour scheme was the more favoured one as it used the widest range of colour that mostly symbolised the Budgie animal, whereas on the other side of the spectrum the purples and more violet colours were a variant just to test out what worked and what did not. The middle colour scheme seemed like the stroke of the lines seem to wash away into the background of the circular logo and this may be harder to see when on a smaller mobile interface.